How your position matters?
There has been a lot of debut for why position matters in SERP. Lots of people say position really doest matter when it comes to ranking.
Are we really getting business when we rank 1?
The question is really a mystery! you may rank for any keywords but still you doesn't get the desired out put. Working for 2 to 3 keywaords and your agency say's we have brought the keyword on top and give us our money back! There is little you can do.
What doest really matter then?
what really matters is the Keywords research. Selecting the right Keywords is all matters.
Watch out this space for more info next :)